An online university that receives thousands of information requests each month about its scholarships and study programs. Its main challenge was to quickly identify which contacts showed a real interest in participating in the scholarship process, so that the admissions team could focus on them.
Outbound
+450K
generated in four days.
Reduce the time of the human team in initial calls.
Improve the overall conversion rate, by prioritizing truly motivated students.
The challenge
The information department was spending a lot of time on initial calls that did not always result in candidates interested in the scholarship. This caused:
Wasted hours on leads that never submitted the requested materials to participate in the scholarship.
Saturation of the admissions team.
Low efficiency in converting applications into real candidates.
The university needed a more agile way to qualify leads interested in the scholarship.
The solution
With Ringr, the university implemented an outbound voice agent, capable of optimizing the lead qualification process for those interested in the scholarship:
Makes outgoing calls to the contacts registered in the system, ensuring swift and automated follow-up.
Qualifies the lead by validating if the student is genuinely interested in applying for the scholarship and willing to submit the required materials to participate.
Validates the determined interest during the conversation if the lead confirms their willingness to participate by sending the requested video or audio.
Supports the human team by delivering only the qualified leads to the admissions team, preventing them from spending time on irrelevant contacts or those with no intention to apply.
This way, the qualification process became faster, more efficient, and focused on candidates with a genuine interest in accessing the scholarship.
