An online university that receives thousands of inquiries each month about its scholarships and study programs. Its main challenge was to quickly identify which contacts showed a real interest in participating in the scholarship process, so that the admissions team could focus on them.
The challenge
The information department spent a lot of time on initial calls that did not always result in interested candidates for the scholarship. This caused:
Lost hours on leads that never sent the requested materials to participate in the scholarship.
Overload of the admissions team.
Low efficiency in converting applications into real candidacies.
The university needed a more agile way to qualify leads interested in the scholarship.
The solution
With Ringr, the university implemented an outbound voice agent capable of optimizing the lead qualification process for those interested in the scholarship:
Makes outgoing calls to the contacts registered in the system, ensuring an agile and automated follow-up.
Qualifies the lead by validating whether the student is truly interested in applying for the scholarship and willing to send the required material to participate.
Validates the determined interest during the conversation, if the lead confirms their willingness to participate by sending the requested video or audio.
Supports the human team by providing only qualified leads to the admissions team, preventing them from wasting time on contacts that are not relevant or have no intention of applying.
In this way, the qualification process became faster, more efficient, and focused on candidates with a genuine interest in accessing the scholarship.
The impact
The implementation of the agent allowed the university:
Automatically contact all leads without relying on more personnel.
Reduce the time of the human team on initial calls.
Improve the overall conversion rate by prioritizing truly motivated students.
