A leading multinational in beauty and cosmetics bases its success on a deep understanding of the consumer and constant innovation.
As part of its research strategy, it conducts market studies with professional salons to detect trends and needs.
However, coordinating thousands of calls in different countries and ensuring the quality of each interaction represented a significant operational challenge.
The challenge
The team at this company was looking for an efficient and scalable way to conduct its market studies.
The process needed to allow contacting a high volume of professional salons within tight deadlines, reducing resource dependence and maintaining consistency in the messaging of each call.
In addition, the company needed a system that offered traceability of responses and the possibility to optimize unanswered calls.
The project started with the ambition to scale the model to new markets, starting with Spain and Portugal.
The solution
With Ringr, the company implemented a voice agent for outbound calls designed to conduct automated phone surveys for beauty salons in different regions.
Specifically, the agent:
Made calls autonomously to the contact lists of beauty salons.
Explained the purpose of the study and asked the survey questions in a natural and professional tone.
Automatically rescheduled the call if the person was unable to answer at that moment, maximizing the participation rate.
Recorded and classified the responses for later analysis, with direct download from the Ringr panel and complete centralization of the results.
Operated in Spanish and Portuguese, allowing the same study to be executed in different countries simultaneously and consistently, with voices adapted to each market.
Thanks to this, the company transformed a traditionally manual process into an automated, scalable, and measurable flow, without losing the closeness or naturalness of a real conversation.
The impact
The results speak for themselves. Thanks to Ringr, the company achieved:
conversion rate in completed surveys, by day and time slot.
Spain and Portugal, with the same conversational flow.
Spain and Portugal, with the same conversational flow.
