A leading multinational in beauty and cosmetics bases its success on a deep understanding of the consumer and constant innovation.
As part of its research strategy, it conducts market studies with professional salons to detect trends and needs.
However, coordinating thousands of calls in different countries and ensuring the quality of each interaction represented a significant operational challenge.
Outbound
45%
contact and participation rate.
6 - 10%
conversion rate in completed surveys, by day and time slot.
2 markets
Spain and Portugal, with the same conversational flow.
The challenge
The team of this company was looking for an efficient and scalable way to conduct its market studies.
The process had to allow contacting a high volume of professional salons within tight deadlines, reduce the dependence on resources, and maintain the consistency of the message in each call.
Additionally, the company needed a system that offered traceability of the responses and the ability to optimize unanswered calls.
The project started with the ambition of scaling the model to new markets, starting with Spain and Portugal.
The solution
With Ringr, the company implemented a voice agent for outgoing calls designed to conduct automatic phone surveys for beauty salons in different regions.
Specifically, the agent:
Made calls autonomously to the contact lists of beauty salons.
Explained the purpose of the study and asked the questions of the survey in a natural and professional tone.
Automatically rescheduled the call if the person could not answer at that moment, maximizing the participation rate.
Recorded and classified the responses for later analysis, with direct download from the Ringr panel and complete centralization of the results.
Operated in Spanish and Portuguese, allowing the same study to be conducted in different countries simultaneously and consistently, with voices adapted to each market.
Thanks to this, the company transformed a traditionally manual process into an automated, scalable, and measurable flow, without losing the closeness or the naturalness of a real conversation.
