A/B Campaign

What it is and what it is for 

The Ringr A/B Campaign allows you to compare different configurations of the same campaign to identify which combination of timings, operational parameters, or agent variations delivers the best performance.

Its goal is to help you discover real behavior patterns and optimize your results with data. 

What you can test

The A/B Campaign allows you to evaluate two main areas: 

Campaign configurations:

You can create variants by modifying:

• Time slots

• Calling days

• Number of attempts

• Interval between attempts

It helps you identify when your contacts are most receptive and which campaign configuration generates better results.

Agent configurations:

You can adjust key elements of the conversational experience:

• Initial greeting

• The agent's voice language

• The agent's accent

• Communication tone and style

It allows you to validate which style connects better with your audience.

How it works

The A/B campaign is set up in three steps within the platform. 

1. Setup:

In this step, you define:

• How many variants your test will have (minimum 2, maximum 8).

• What will vary in each variant: campaign configurations or agent configurations.

2. Variables

Here you define the specific changes for each variant.

Campaign configuration:

• Calling days

• Time slots

• Call attempts

• Time intervals between calls

Agent configuration:

• Agent greeting

• Language

• Voice

• Voice tone

• Communication style

Each variant has its own configuration, allowing for precise comparison between operational and conversational approaches.

3. Contact upload

In this step, contacts are uploaded via a CSV file, following the usual process for campaign creation.

A/B Campaign Execution

• Contacts are distributed evenly among all created variants.

• All variants run in parallel according to the predefined configuration.

Results report

Once the test is created, you can access the report, where you will find:

Results by variant

• Metrics of the individual results of each variant and its configuration.

Combined overview

• Comparison of overall results between variants.

• Identification of the configuration with the best performance.

This report allows you to understand which approach works best both operationally and conversationally.

When to use the A/B Campaign

Use an A/B campaign when you want to:

• Discover real patterns within your customers' calls.

• Optimize timings, days, or call intervals.

• Adjust the agent's voice or communication style and find out which works better.

• Improve conversion based on data rather than intuition.